Some Aussies selling their homes right now risk losing out on up to $60K

November 28, 2022

New research reveals some homeowners preparing to sell in a slowing market could be at risk losing out on tens of thousands of dollars with a single decision.

PropTrack has released a report examining the financial impact of selling a home off-market, compared to those listed on

“Deciding to sell off-market may come at a significant cost to sellers,” PropTrack senior economist and the report’s author Paul Ryan said.

“While some sellers might try to save money by not advertising online, this analysis shows the potential earnings lost in the final sale price far outweighs the initial cost of advertising – particularly in a market with prices falling.”

PropTrack examined results from July 2021 to March 2022, and identified the losses incurred by vendors whose transactions were conducted off-market.

It found that houses not listed on sold for 3.8% less on average than those advertised on the platform.

Vendors in New South Wales fared worst of all when selling off-market, with Sydney house sales achieving 4.2% less than listed sales, equating to a whopping $60,000.


Research reveals the significant potential cost of selling a home off-market. Picture: Getty

Meanwhile, in Melbourne, selling off-market resulted in a 2.4% average loss, or potentially $25,000 for houses, the research found.

Ian Dempsey from Ray White in Preston recently sold a home in the Melbourne suburb for $1.524 million after running a traditional campaign on

The property had previously been seeking buyers off-market and attracted offers between $1.2 million and $1.3 million.

“We encouraged our vendors to list their home to drive competition and reach a wider pool of potential buyers,” Mr Dempsey said.

“We went from six inspections off-market to 224 inspections across the period of the campaign, driving the price up in only four weeks.”

In the end, the vendors pocketed $220,000 more than they would’ve if they persisted with their risky off-market strategy.


“Choosing to advertise a property for sale online has never been more important than in this current property market,” Mr Dempsey said.

“With home prices falling, a strong marketing campaign can be the difference between securing the best price possible and settling for a price below a vendor’s expectations.”

Every capital city examined saw off-market house sales deliver worse results compared to properties listed on, Mr Ryan said.

Brisbane sellers who go off-market at risk of losing 4.9% or $36,000 on average, while vendors in Adelaide and Perth copped about a $25,000 loss, equating to 3.9 and 3.8% less respectively.


House sellers in regional New South Wales wore a 5.3% average loss, equating to $34,500, while those in regional Victoria made 5.8% less, or $32,500.

“The average loss from selling off-market is often tens of thousands of dollars, far more than typical listing costs,” Mr Ryan said.

The research also found that homes within a particular price range incurred larger losses when sold off-market.

Those in suburbs with median house prices between $500,000 and $750,000 performed the worst nationally when transacted off-market, Mr Ryan said.

“In these areas, off-market sales achieved 4.2% lower sale prices,” he said.

“The volume of sales between the $500,000 and $750,000 price points is significant in the market. More than a third of house sales over this study period sat within this price bracket.”


You might be also interested in

Article Banner
If housing is so undersupplied, why are some markets falling in value?
The current state of the Australian housing market is often characterised as undersupplied. Supply is at the centre of government policy approaches to housing, and the latest reporting from Housing
Gettyimages 1922023181
Here we go again: Shipping disruptions could pose major risk to interest rate cuts
‘Left of field’ shocks to global supply chains such as the tensions playing out in the Red Sea are the biggest risk to inflation and interest rates, the Reserve Bank
Construction cost growth ‘returns to trend’
A reacceleration in the quarterly pace of growth for national construction costs is suggested to be a return to trend rather than a new surge, according to CoreLogic. The Cordell Construction
Rental market to reach ‘tipping point’ in 2024: Domain
Domain’s Dr Nicola Powell told the Savings Tip Jar podcast the rental market will likely ease some time next year as more renters buy property or move into share houses,
Monthly Housing Chart Pack – January 2024
Here are the must know stats, facts and figures on Australia’s residential property market. Annual growth in home values have seen ups-and-downs while rent values have increased at more than
6 strategies to help you renegotiate your home loan and save money
Home loans are at their most expensive in 11 years, prompting a mad scramble among heavily mortgaged homeowners to either switch lenders or negotiate a better deal with their existing
Richmond: Where you’ll find everything from cheap street food to luxury furniture
Richmond’s Barkly Gardens are popular with locals. Photo: Greg Briggs Bridge Road is back. The news from Richmond has the ailing retail strip shucking off the doldrums and getting a
Home prices set to break new records in 2024, with three cities tipped to outperform all others
Stage three tax cuts, soaring population growth and lagging housing supply could see national property prices rise up to 4% over 2024, and as much as 8% in some capital
Monthly Housing Chart Pack – December 2023
Each month the CoreLogic Research team puts together a Housing Chart Pack, with all the latest stats, facts and figures on the residential property market, such as the combined value
Aussies amp up energy efficiency in homes as cost of living soars
With the cost of living higher than it has been in decades, homeowners and renters are looking for ways to reduce bills and save some money. Those living in homes

Get your Free Property Guide.

Here goes your text ... Select any part of your text to access the formatting toolbar.

Get your free Sales Report for Some Aussies selling their homes right now risk losing out on up to $60K

Get your free Sales Report for Some Aussies selling their homes right now risk losing out on up to $60K

Subscribe to hear the latest

Start The Conversation Today.

Call us on:

1300 850 730

Request a Callback:

Send us a Message:

Privacy Policy

Get your Free Property Guide

Get your free Suburb Report for Some Aussies selling their homes right now risk losing out on up to $60K

Privacy Policy

Who we are

Suggested text: Our website address is:


Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Suggested text: If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Suggested text: Visitor comments may be checked through an automated spam detection service.

Get your Free PDF copy of Make Money Simple Again