How are different buyer cohorts reacting to the housing market downturn?

October 4, 2022

As the property downturn spreads across more Australian housing markets, both buyer and seller activity has softened.

However, demand for housing finance across owner occupiers that are not first homebuyers (i.e., subsequent buyers defined as upgraders, movers and downsizers) appears to be fairly resilient in the rising rate environment.

Using ABS housing finance data to July, we can see how different buyer cohorts are reacting to the market downturn. Figure 1 compares the value of housing finance secured for the three main buyer classifications: first homebuyers, subsequent buyers and investors.

The chart shows housing finance secured by each group relative to April 2022, when national home values peaked. Since the rate tightening cycle started in May, investors and first homebuyers have seen much faster declines in housing finance secured than subsequent buyers.

1

This may be because subsequent buyers are less sensitive to lifts in interest rates. Using the sale of an existing home to fund their next home purchase, subsequent home buyers would likely need to take out less debt than first homebuyers, thus being less affected by rate rises.

Meanwhile, investors are likely to be more sensitive to a lift in rate rises. Although investors can offset the expense of higher interest rate payments as a tax deduction, investors are typically more leveraged than owner occupiers, and have inherently higher mortgage rates.

How have buyer cohorts behaved in the past?

Figure 2 looks at how lending volumes among the different cohorts have changed amid historic downturns since 2004 (where the ABS lending data series commences 2003).

The main difference between the buyer types over historic downswings is that first homebuyer demand for finance has traditionally been more resilient through downswings, with subtler declines in demand, and during some periods, increases. Subsequent homebuyers and investors have seen a more distinct decline in demand for housing finance initially through downswings.

2

The reason first homebuyer borrowing has held firm or even risen through downswings is two-fold. Firstly, government incentives for first homebuyers were introduced through some of these declines. Notably, the ‘First Home Buyer Boost’ from October 2008 to December 2009 provided up to an additional $14,000 for eligible first homebuyers. With unlimited numbers for the scheme, the boost to the first homeowner grant led to the biggest monthly surge in loans secured for first homebuyers on record, at 16,753 loans secured in the month of April 2009.

The second reason is price falls lower the ‘deposit hurdle’ for first homebuyers. The deposit hurdle is an issue largely confined to people purchasing real estate for the first time, and as property prices fall, this initial savings hurdle for first homebuyers also falls.

Outlook for buyer segments

First homebuyers. For first homebuyers this downswing is shaping up a little differently. That’s because the current downswing has largely been the result of higher mortgage rates, which impacts housing affordability (from the perspective of paying off a mortgage). As recently noted in the CoreLogic ANZ Housing Affordability Report, mortgage repayments for first home purchases may actually be higher than what they were when values peaked in April, due to the cash rate rising 225 basis points since then.

First homebuyer activity may lift through the downswing if there are any special new grants or incentives that come into play over the course of the decline. Though there are ongoing schemes available such as the ‘Help to Buy’ program and the ‘First Home Guarantee’, these schemes are unlikely to create the rush in first homebuyer demand that temporary schemes have done in the past. This is because the current first homebuyer programs in place have limitations on the number of places per year, and income caps.

Investors. For investors, we would expect demand to pick up longer term when there is more certainty around the trajectory of mortgage rates and price declines start to flatten out. This is because rental market conditions remain strong, with more rental demand expected as overseas migration returns.  Gross rental yields are trending higher as rents rise in most cities while housing values trend lower.

Subsequent buyers. Subsequent buyers will continue to dominate the mortgage and purchasing market. Historically, subsequent buyers have accounted for around 48% of monthly borrowing for home purchases, and over the short term could make up a greater-than-usual share of transactions as first homebuyer and investor demand is more sensitive to increased mortgage rates. As mentioned previously, subsequent purchasers don’t face the same deposit hurdle as first homebuyers, and the significant amount of equity some owners may have accumulated over the past few years could be the catalyst for some to trade up, downsize or relocate. But even this relatively resilient buyer segment is likely to see a gradual decline in activity, as long as interest rates are rising.

Source: corelogic.com.au

You might be also interested in

Gettyimages 1421414511
PropTrack Property Market Outlook – June 2024
At the end of 2023 there had been a noticeable deceleration of home price growth. At the time, interest rates had just increased but were expected to have reached their
VIEW POST
D
PropTrack Home Price Index – June 2024
The PropTrack Home Price Index shows national home prices lifted 0.18% to a new peak in June, despite recording the slowest pace of monthly growth since December 2022. With housing
VIEW POST
6b7af219eb364df9c69f92574ab0e1d8
Investors who ignore construction costs leave money with the ATO
Many of Australia’s 2.2 million residential real estate investors are missing out on thousands of dollars each year by failing to maximise one key tax break. Depreciation deductions – for
VIEW POST
1927138c01ebb10b33ccb1a6472bbb4a
Tax time 2024: Top tips for investors and business owners
Investors and small business owners have less than a fortnight to make smart and powerful money moves in the next fortnight if they want maximise their tax refund for 2023-24.
VIEW POST
Legal Management 1600x1080
Stay Compliant with the Latest Property Management Laws
Navigating the complexities of property management laws and regulations can be challenging, but staying informed and compliant is crucial to protecting your investment. At Motion Property, we keep our clients
VIEW POST
What Is Real Estate Accounting 1600x1080
Unlock the Power of Financial Reporting with Motion Property
Effective property management goes beyond maintaining the physical condition of your property and ensuring timely rent collection. At Motion Property, we believe that comprehensive financial reporting is a cornerstone of
VIEW POST
Myths Cox Co 1600x1080
Debunking Common Property Management Myths
At Motion Property, we understand that choosing a property management service is a significant decision. Many myths can create misconceptions about property management, and we’re here to set the record
VIEW POST
Eofy
End of Financial Year Tips for Landlords
As the end of the financial year (EOFY) approaches, it’s crucial for property investors to get their affairs in order. Here are some essential steps and tips to help you
VIEW POST
555
New data shows solution to the housing crisis is working – but slowly
The housing crisis continues to put pressure on many Australians, particularly renters, with typical rents up 9.1% over the past year.   But new data on construction across the country
VIEW POST
Paying Bills Scaled
1338798075
The sacrifices Australians are making to meet home loan repayments
New data has revealed that four out of five borrowers have had to tighten their budgets to keep up with home loan repayments as a result of high interest rates.
VIEW POST

Get your Free Property Guide.

Here goes your text ... Select any part of your text to access the formatting toolbar.

Get your free Sales Report for How are different buyer cohorts reacting to the housing market downturn?

Get your free Sales Report for How are different buyer cohorts reacting to the housing market downturn?

Subscribe to hear the latest

Start The Conversation Today.

Call us on:

1300 850 730

Request a Callback:

Send us a Message:

Privacy Policy

Get your Free Property Guide

Get your free Suburb Report for How are different buyer cohorts reacting to the housing market downturn?

Privacy Policy

Who we are

Suggested text: Our website address is: https://motionproperty.com.au.

Comments

Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Suggested text: If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Suggested text: Visitor comments may be checked through an automated spam detection service.

Get your Free PDF copy of Make Money Simple Again